One of the best things about video marketing is how versatile it is. You can create videos for many different purposes, and for every stage of the buyer’s journey. You can use videos to increase brand awareness, encourage brand engagement, inspire lead conversions, and more. Another great thing about video marketing is that it doesn’t need to be fancy, which means you can shoot a simple yet powerful, high-quality video campaign using your iPhone. And, you can reach a large audience at no cost simply by uploading your videos to the user-friendly and popular platform, Want more conversions on your landing pages and more engagement with your email marketing efforts? Of course you do. Video marketing is one of the best ways to do that.